What is ClickFunnels®?
ClickFunnels® 2.0 is an all-in-one platform designed for building and managing online sales funnels. It's specifically built to help entrepreneurs sell products and services online by guiding customers through a structured sales process that maximizes conversions.
The platform is designed to reduce technical complexity. It includes tools for upsells, downsells, and cross-sells within a single checkout flow.
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Key Features
Sales Funnel Builder
Create high-converting funnels with drag-and-drop ease
Membership Sites
Build exclusive member areas for recurring revenue
E-commerce Ready
Sell products with integrated shopping cart
Marketing Automation
Automate email campaigns and customer follow-ups
ClickFunnels® Pricing (2026)
Launch
or $81/mo billed annually
- Unlimited funnels
- 1 workspace
- 2 team members
- 10,000 contacts
- 50,000 emails/month
- 3 courses
- 5 custom domains
- AI tools — 1M words
- Standard support
Scale
or $164/mo billed annually
- 5 workspaces
- 5 team members
- 75,000 contacts
- 300,000 emails/month
- 6 courses
- Unlimited custom domains
- Priority + live chat support
- Custom code editor
- Webhooks / full API access
All plans include a 14-day free trial. Credit card required. No free plan available.
Pros & Cons
Pros
- All-in-one platform for sales funnels
- User-friendly drag-and-drop editor
- Professionally designed templates
- Strong focus on sales and conversions
- A/B testing and analytics features
- Built-in email marketing and CRM
Cons
- Can be expensive for beginners
- Learning curve to master all features
- Limited customization vs some platforms
- Email features not as robust as dedicated providers
Who Should Use ClickFunnels®?
ClickFunnels® is commonly used by:
- Course Creators & Coaches: Sell digital products and build membership sites for recurring revenue
- E-commerce Entrepreneurs: Create high-converting product funnels with upsells and cross-sells
- Affiliate Marketers: Build landing pages and funnels to promote affiliate products effectively
- Service Providers: Generate leads for high-ticket services and consulting offers
How Businesses Use ClickFunnels®
ClickFunnels® is commonly used to build multi-step sales sequences that include a front-end offer, upsells, and optional membership components. The platform's checkout and upsell features are designed to increase average order value within a single funnel.
Disclosure: I am an independent ClickFunnels® Affiliate, not an employee. I receive referral payments from ClickFunnels®. The opinions expressed here are my own and are not official statements of ClickFunnels® or its parent company, Etison LLC.