Kajabi vs ClickFunnels®: Which Should You Choose in 2026?
Kajabi charges $179/mo for 2,500 contacts. ClickFunnels charges $97 for 10,000. Neither of those is the plan you actually want.
QUICK VERDICT
Choose Kajabi if: you sell courses. Nothing ClickFunnels offers replaces course delivery, communities and a student app — but budget for Growth at $249, because Basic caps at 2,500 contacts.
Choose ClickFunnels® if: the funnel is the product. Cheaper at every equivalent tier with far higher contact limits — but the $97 Launch plan has no automation, so the real entry point is Scale at $197.
The 2,500-Contact Ceiling
Kajabi's entry plan is $179/mo and holds 2,500 contacts. Of every platform we price on this site, that is simultaneously the highest entry price and the lowest contact allowance. ClickFunnels' entry plan is $97 and holds 10,000 — half the price for four times the list.
Stated that way it sounds decisive. It isn't, because neither entry plan is the one you want. Kajabi Basic caps you at 2,500 contacts, 5 products and 2 admin users. ClickFunnels Launch has no automation workflows at all — no sequences, no appointments, no API. Both are shop windows.
The advertised plans
- Kajabi Basic $179/mo
- 2,500 contacts · 5 products · 2 admins
- ClickFunnels Launch $97/mo
- 10,000 contacts · no automation
The plans you'd actually buy
- Kajabi Growth $249/mo
- 25,000 contacts · 50 products · 11 admins
- ClickFunnels Scale $197/mo
- 75,000 contacts · automation included
On the plans a working business would actually run, it's $249 against $197 — ClickFunnels $52/mo cheaper with three times the contact allowance. That is the honest price comparison, and it favours ClickFunnels.
But price is close to the wrong lens here, because these two don't do the same job. Kajabi delivers courses: lessons, drip scheduling, student progress, communities, a branded mobile app, coaching and assessments. ClickFunnels sells things: order bumps, one-click upsells, downsells, a funnel marketplace. If you sell a course, ClickFunnels' course tooling won't carry it. If your revenue comes from a multi-step offer sequence, Kajabi's funnel builder won't match it.
So the $52 gap only decides anything if both platforms could genuinely do your job — which, for most people reading this, they can't. Pick on what you sell, then pick the tier that clears your contact count. The one number worth carrying away is Kajabi's 2,500-contact ceiling on Basic, because it is low enough that a modestly successful launch will push you onto the $249 plan faster than you expect.
One shared claim worth reading carefully: Kajabi advertises “no revenue sharing” and ClickFunnels advertises “0% transaction fees.” Both are true and both mean the same thing — neither takes a cut on top of your payment processor. Neither makes card processing free; you still pay your provider, and Kajabi's own pricing page footnotes exactly that.
Pricing verified against kajabi.com/pricing and clickfunnels.com/pricing on July 20, 2026, with the billing toggle checked in both states. Kajabi's pricing page defaults to annual — monthly rates are $179 / $249 / $499, annual $143 / $199 / $399 (a 20% saving). ClickFunnels: Launch $97, Scale $197, Optimize $297, Dominate $5,997/yr; annual $81 / $164 / $248. Kajabi contact limits are 2,500 / 25,000 / 100,000; ClickFunnels 10,000 / 75,000 / 150,000. Processing fees apply on both and vary by country and provider. Verify current rates before purchasing.
Pricing Comparison
| Plan | Kajabi | ClickFunnels® |
|---|---|---|
| Entry | Basic — $179/mo ($143 annual) • 2,500 contacts • 5 products • 1 website, 1 community • 2 admin users | Launch — $97/mo ($81 annual) • 10,000 contacts • No automations • No API, no appointments • 1 CRM pipeline |
| Mid the realistic buy | Growth — $249/mo ($199 annual) • 25,000 contacts • 50 products • 1 website, 1 community • 11 admin users | Scale — $197/mo ($164 annual) • 75,000 contacts • Automations included • API, appointments • $52/mo cheaper, 3× the contacts |
| Top | Pro — $499/mo ($399 annual) • 100,000 contacts • Unlimited products • 3 websites, 3 communities • 26 admin users | Optimize — $297/mo ($248 annual) • 150,000 contacts • Everything in Scale • Dominate tier $5,997/yr |
| Fees & trial | No revenue sharing — but processing fees apply, varying by country and provider. | 0% transaction fees. 14-day trial, 30-day money-back guarantee. Your processor still charges its own rate. |
Feature Comparison
| Feature | Kajabi | ClickFunnels® |
|---|---|---|
| Online Courses | Course Platform | Basic |
| Sales Funnels | Basic | Funnel Builder |
| Landing Pages | ||
| Email Marketing | ||
| Membership Sites | ||
| Coaching Tools | ||
| Assessments & Quizzes | ||
| Community Features | ||
| Podcasting Tools | ||
| Affiliate Program | ||
| A/B Testing | ||
| Templates | Beautiful | Many |
| Mobile App | ||
| Funnel Marketplace | ||
| Order Bumps/Upsells | Basic | Advanced |
Pros & Cons
Kajabi
Pros
- Designed specifically for online courses
- Beautiful, premium templates
- Built-in community features
- Coaching & assessment tools
- Mobile app for students
- Podcasting tools included
Cons
- Highest entry price of any platform we track ($179/mo)
- Basic caps at just 2,500 contacts — the lowest entry ceiling we track
- Basic allows only 2 admin users and 5 products
- Limited funnel building features
- Pricing page defaults to annual, understating the monthly rate
- Overkill if you only need funnels
ClickFunnels®
Pros
- Commonly used for sales funnels & conversions
- Lower entry price ($97 vs $179)
- Huge community & resources
- Funnel marketplace
- Far higher contact limits — 10,000 at entry vs Kajabi's 2,500
- Advanced upsell/downsell features
Cons
- Basic course features
- No coaching tools
- No community features
- Not ideal for course-only business
- The $97 Launch plan has no automation at all
Which One Should You Choose?
Choose Kajabi
Choose ClickFunnels®
- You're focused on sales funnels & product launches
- You need advanced upsell/downsell features
- Maximizing conversions is your priority
- You want ready-made funnel templates
- Courses are secondary to your business