Updated December 2024
Kajabi vs ClickFunnels: Which Should You Choose in 2025?
Course platform vs funnel builder. Both are powerful—but which one fits YOUR business model?
Pricing Comparison
| Plan | Kajabi | ClickFunnels |
|---|---|---|
| Entry Plan | $179/month • 1 website • 1 admin user • 10,000 contacts • 3 products • 3 funnels • Unlimited landing pages | $97/month • 20 funnels • 1 website • 1 domain • Unlimited contacts • Unlimited pages • Email marketing |
| Mid-Tier | $249/month • 1 website • 10 admin users • 25,000 contacts • 15 products • 15 funnels • Webinars & events | $297/month • 100 funnels • 3 websites • 3 domains • Unlimited everything else • Priority support |
| Top Tier | $499/month • 3 websites • 25 admin users • 100,000 contacts • 100 products • 100 funnels • Code editor access | N/A Only 2 plans available |
| Best Value | $179/month Basic plan for starters | $97/month Basic plan for most users |
Feature Comparison
| Feature | Kajabi | ClickFunnels |
|---|---|---|
| Online Courses | Best-in-Class | Basic |
| Sales Funnels | Basic | Best-in-Class |
| Landing Pages | ||
| Email Marketing | ||
| Membership Sites | ||
| Coaching Tools | ||
| Assessments & Quizzes | ||
| Community Features | ||
| Podcasting Tools | ||
| Affiliate Program | ||
| A/B Testing | ||
| Templates | Beautiful | Many |
| Mobile App | ||
| Funnel Marketplace | ||
| Order Bumps/Upsells | Basic | Advanced |
Pros & Cons
Kajabi
Pros
- Best platform for online courses
- Beautiful, premium templates
- Built-in community features
- Coaching & assessment tools
- Mobile app for students
- Podcasting tools included
Cons
- Most expensive ($179/month entry)
- Limited funnel building features
- Restrictions on products/contacts
- Overkill if you only need funnels
ClickFunnels
Pros
- Best for sales funnels & conversions
- Lower entry price ($97 vs $179)
- Huge community & resources
- Funnel marketplace
- Unlimited contacts
- Advanced upsell/downsell features
Cons
- Basic course features
- No coaching tools
- No community features
- Not ideal for course-only business
Which One Should You Choose?
Choose Kajabi
Choose ClickFunnels
- You're focused on sales funnels & product launches
- You need advanced upsell/downsell features
- Maximizing conversions is your priority
- You want ready-made funnel templates
- Courses are secondary to your business