Updated December 2024
HighLevel vs ActiveCampaign: Which CRM is Better in 2025?
Two powerful CRM platforms compared for agencies, automation, and client management.
Pricing Comparison
| Plan | HighLevel | ActiveCampaign |
|---|---|---|
| Entry Plan | $97/month • Unlimited contacts • 1 location/business • Full CRM + funnels • Email & SMS | $29/month • 1,000 contacts • Email marketing • Basic automation • Chat & forms |
| Mid-Tier | $297/month • Unlimited everything • 3 locations/sub-accounts • White-label mode • Agency features | $49/month • 1,000 contacts • CRM + sales automation • Landing pages • Facebook ads |
| Top Tier | $497/month • Unlimited sub-accounts • Full white-label • Custom domain • Priority support | $149/month • 1,000 contacts • Advanced features • Custom domain • Free design services |
| For 5,000 Contacts | $97/month Same price (unlimited contacts) | $229/month Professional plan |
Note: HighLevel = flat rate pricing. ActiveCampaign = pricing increases with contacts.
Feature Comparison
| Feature | HighLevel | ActiveCampaign |
|---|---|---|
| Email Marketing | ||
| SMS Marketing | ||
| Marketing Automation | ||
| Funnel Builder | Basic pages | |
| CRM | ||
| Calendar Booking | ||
| Pipeline Management | ||
| White-Label (For Agencies) | ||
| Client Sub-Accounts | ||
| Website Builder | Landing pages | |
| Membership Sites | ||
| Two-Way SMS | ||
| Call Tracking | ||
| Reputation Management | ||
| Email Deliverability | Good | Excellent |
| Advanced Segmentation | Basic | Advanced |
| E-commerce Integration |
Pros & Cons
HighLevel
Pros
- All-in-one agency platform (CRM + funnels + websites)
- Unlimited contacts at flat rate
- White-label for agencies (resell as your own)
- Built-in SMS marketing + phone system
- Calendar booking & appointment scheduling
- Reputation management tools
Cons
- Steeper learning curve
- Email automation not as advanced as ActiveCampaign
- Higher starting price ($97 vs $29)
- Can be overwhelming for small businesses
ActiveCampaign
Pros
- Best-in-class email automation
- Excellent email deliverability
- Lower entry price ($29/month)
- Advanced segmentation & personalization
- Great for e-commerce automation
- Easier to learn than HighLevel
Cons
- No SMS marketing built-in
- Limited funnel building capabilities
- Not designed for agencies managing clients
- Price scales rapidly with contacts
- No white-label option
Which One Should You Choose?
Choose HighLevel
- You're a marketing agency managing multiple clients
- You need white-label CRM software
- You want funnels + CRM + SMS in one platform
- You have 5,000+ contacts (better pricing)
- You need appointment booking & call tracking