Updated May 2026
GetResponse vs ActiveCampaign 2026: Which One Is Right for You?
A side-by-side comparison of two popular email marketing platforms — all-in-one suite vs advanced automation specialist.
Watch: GetResponse vs ActiveCampaign 2026
A side-by-side breakdown of GetResponse and ActiveCampaign — features, pricing, and which fits your situation.
Watch: Kit vs GetResponse vs ActiveCampaign 2026
A three-way comparison of Kit, GetResponse, and ActiveCampaign — pricing, features, and which fits your business.
Pricing Comparison
| Plan | GetResponse | ActiveCampaign |
|---|---|---|
| Free Trial | 14-Day Free Trial • No credit card required • Full access to plan features • Paid plans from $19/mo | 14-Day Free Trial • No credit card required • Full feature access during trial • Paid plans from $15/mo |
| Starter | $19/month • Up to 1,000 contacts • Email marketing • Autoresponders • Basic segmentation | $15/month • Up to 1,000 contacts • Email marketing • Basic automation • 1 user |
| Mid-Tier | $59/month (Marketer) • Up to 1,000 contacts • Unlimited automations • Advanced segmentation • Abandoned cart recovery | $49/month (Plus) • Up to 1,000 contacts • Unlimited automation • Advanced segmentation • Landing pages |
| Pro | $69/month (Creator) • Up to 1,000 contacts • Courses + website builder • All Marketer features • Premium support | $79/month (Pro) • Up to 1,000 contacts • Premium segmentation • Advanced CRM features • 3 users |
| Enterprise | Custom pricing • Dedicated support • Custom integrations • Dedicated IP • Transactional emails | $145/month • Up to 1,000 contacts • Dedicated support • SSO • 5 users |
All prices based on up to 1,000 contacts billed monthly. Both platforms scale pricing with contact list size.
Feature Comparison
| Feature | GetResponse | ActiveCampaign |
|---|---|---|
| Free Plan | 14-day trial | 14-day trial |
| Email Marketing | ||
| Marketing Automation | Advanced | Advanced |
| Landing Pages | Basic | |
| Website Builder | ||
| Webinar Hosting | Paid plans | |
| Sales Funnels | Basic | |
| CRM | Basic | Advanced |
| E-commerce Tools | ||
| A/B Testing | ||
| SMS Marketing | ||
| Live Chat | ||
| Segmentation | Advanced | Advanced |
| Deliverability | Good | Excellent |
| Ease of Use | Good | Moderate |
Pros & Cons
GetResponse
Pros
- 14-day free trial, no credit card required
- All-in-one platform with webinars and funnels
- Live webinar hosting up to 1,000 attendees
- E-commerce tools included
- Website builder included
- Easier to learn
Cons
- No free plan — 14-day trial only
- CRM is basic
- Smaller integration ecosystem than ActiveCampaign
- Webinars only on paid plans
ActiveCampaign
Pros
- Advanced email automation with deep workflow capabilities
- Deep CRM with pipeline management
- Excellent email deliverability reputation
- Advanced behavioral triggers and segmentation
- 870+ integrations
Cons
- No free plan
- More expensive entry price
- Steeper learning curve
- No webinar hosting
- No website builder
Which One Should You Choose?
GetResponse
- You want to try a full-featured platform with a 14-day free trial
- You need webinars plus email in one platform
- You run an e-commerce store
- You want landing pages and funnels without extra tools
- You prefer a simpler all-in-one approach
ActiveCampaign
- Email automation depth is your top priority
- You need advanced CRM with pipeline management
- Email deliverability is critical to your business
- You have a large list and need advanced segmentation
- You're willing to pay more for professional-grade automation