ClickFunnels® vs Kartra: Which Should You Choose in 2026?
Two premium all-in-one platforms compared. Which offers better value for your money?
The Automation Gap
ClickFunnels' entry plan is Launch at $97/mo. It does not include automation workflows. No automations, no countdown funnels, no conversion boosters, no appointments, no webhooks or API access, and a single CRM pipeline. Those all begin at Scale, $197/mo.
Kartra's entry plan is Essentials at $59/mo, which does include automation — but charges a 5% transaction fee on your sales and caps you at 500 contacts. Those fees disappear at Starter, $119/mo.
ClickFunnels
- Launch $97/mo — 10K contacts, no automations
- Scale $197/mo — 75K contacts, automations included
- Optimize $297/mo — 150K contacts
- 0% transaction fees on every plan
Kartra
- Essentials $59/mo — 500 contacts, 5% fee
- Starter $119/mo — 2,500 contacts, 0% fee
- Growth $229/mo — 12,500 contacts, webinars
- Video hosting included from Starter
So the honest comparison is not $97 against $59. If you need automation without paying a percentage of revenue, it is ClickFunnels Scale at $197 against Kartra Starter at $119 — a $78/mo gap, and Kartra is cheaper.
ClickFunnels earns the difference on volume. Scale carries 75,000 contacts and 300,000 emails a month against Kartra Starter's 2,500 contacts. If your list is small, Kartra wins on price. Once you pass roughly 12,500 contacts you are on Kartra Growth at $229 — and ClickFunnels Scale is both cheaper and far larger.
Pricing verified against clickfunnels.com/pricing and kartra.com/pricing on July 20, 2026. Monthly billing shown; annual billing reduces ClickFunnels Launch to $81/mo, Scale to $164/mo, Optimize to $248/mo, and Kartra Starter to $99/mo, Growth to $189/mo. Both offer a 14-day free trial and a 30-day money-back guarantee. Verify current rates before purchasing.
Pricing Comparison
| Plan | ClickFunnels® | Kartra |
|---|---|---|
| Entry | Launch — $97/mo ($81 annual) • 10,000 contacts • No automations • No API, no appointments • 1 CRM pipeline | Essentials — $59/mo ($52 annual) • 500 contacts • 1 course • 5% transaction fee • Automation included |
| Mid | Scale — $197/mo ($164 annual) • 75,000 contacts • Automations included • API, appointments • Unlimited CRM pipelines | Starter — $119/mo ($99 annual) • 2,500 contacts • Unlimited pages & courses • 0% transaction fee • Video hosting, Kartra AI |
| Top | Optimize — $297/mo ($248 annual) • 150,000 contacts • Everything in Scale • Dominate tier available at $5,997/yr | Growth — $229/mo ($189 annual) • 12,500 contacts • Adds quizzes, certificates, webinars • All Starter features included |
| Trial | 14 days free Credit card required | 30 days ($1 charge) Credit card required, cancels before auto-converting to paid |
Feature Comparison
| Feature | ClickFunnels® | Kartra |
|---|---|---|
| Sales Funnels | ||
| Landing Pages | ||
| Email Marketing | ||
| Shopping Cart | ||
| Membership Sites | ||
| Affiliate Management | ||
| A/B Testing | ||
| Helpdesk/Support Tickets | ||
| Video Hosting | ||
| Calendar Booking | ||
| Surveys & Quizzes | ||
| SMS Marketing | ||
| Funnel Marketplace | ||
| Community Size | Huge | Medium |
| Templates | 200+ | 100+ |
Pros & Cons
ClickFunnels®
Pros
- Massive community and resources
- Funnel marketplace (buy ready-made funnels)
- Easier to learn
- Better for pure funnel building
- More integrations available
Cons
- Missing features like helpdesk & video hosting
- No SMS marketing
- No automation at all on the $97 Launch plan
- Highest entry price of the two
Kartra
Pros
- Built-in video hosting and AI — features ClickFunnels doesn't include
- Calendar booking included
- 30-day trial for $1 (vs 14 days free)
- Automation included from $59/mo, vs $197/mo on ClickFunnels
Cons
- Smaller community
- Steeper learning curve
- No funnel marketplace
- Essentials plan limited (500 contacts, 5% fee)
- No free tier — paid plans start at $59/mo
Which One Should You Choose?
Choose ClickFunnels®
- You're new to funnels and want simplicity
- You want access to the huge ClickFunnels® community
- You prefer to buy ready-made funnels
- Funnel building is your primary focus